Friday, February 4, 2011

Great comments! Please keep them roaring in!

Thank you all for all the support you have shown for this new venture! I really believe that I can help people avoid many misnomers that are posted online or spoken from salespeople. I have had many discussions with people about metals like platinum and gold, diamonds and gemstones, and buying jewelry from various portals (online, TV, Cruise ships and island Jewelers, etc)

For example, I sold a diamond to a beautiful couple last Saturday they loved it! It is a 1.50ct (ct is short for carat) E in color, and SI1 in clarity. The diamond is cut very well and sings with beauty. The couple came in today to look at the diamond again. They were second guessing their choice because they researched online and were mislead about fluorescence in a diamond. (fluorescence in a diamond is when the diamond is expose to ultraviolet light and emits a glowing color) the topic of fluorescence in diamonds will be part of a future posting, but it can, in rare instances, have a negative influence on a diamond. It is one of the most misunderstood characteristic of a diamond and many people in the diamond industry do not learn about the differences and how in affects the diamond. It can be both positive and negative on beauty and price!

This is an example of how with a few minutes a day reading the Diary of a Jeweler can save you money and/or make you money. Plus, free pearls to a select few! Man, I feel like I am buying your love...that's ok with me!

Thank you all again and please keep the comments, talking points, and questions coming.

Amir Chokr Gemologist (GIA)

1 comment:

  1. Hi, Amir, in this post you mention diamonds which can be purchased on cruise ships...I recently went on a cruise and they were advertising a "Crown of Light" diamond. Is this a type of diamond which is rare (this seemed to be the marketing scheme) or a cut or color or is it manufactured? Additionally, it was not to be available in the US for quite some time.

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